Email Marketing Services - Email Design

Promotional Emails

Through attractive offers and promos, an email marketing campaign is a great way to turn your email list into sales. As long as they have opted into your direct email marketing list, the conversion rate should be above average. That is to say, if your standard conversion rate is at 3%, you can expect promotional email marketing at 10%. 

You can also re-engage inactive customers which generally tends to be 5x cheaper than acquiring new ones. The secret to a successful promotional email campaign is to keep the message concise but powerful. That is to say by using easy-to-understand wording and keeping the promo or discount simple. Nowadays people get so many emails and the window to grab their attention is becoming smaller and smaller. The email design should have your Call-to-Action at the forefront to increase click-throughs and sales. 

When it comes to customer acquisition and lifetime value, a promotional email marketing strategy can actually lower your advertising costs. Acquiring new customers is becoming increasingly expensive as most industries become more and more competitive. In some industries, pay-per-click (PPC) advertising can cost as much as $100 per click. On the other hand, the discount you offer to existing customers via direct email marketing can be less than advertising. 

Platforms such as Shopify enable you to build and grow an audience through Shopify email marketing automatically. Such platforms generally have reasonable fees and enable even small businesses and startups to benefit from sending promotional emails. 

In summary, an email marketing strategy that includes promotions to your existing audience is a great way to boost ROI. Being direct and not beating around the bush is the best way to maximise your email marketing campaign. 

Lead Nurturing Email Marketing

A lead nurturing email campaign is a sequence of follow-up emails that move your target customer through the buying journey. Naturally, the ultimate goal is to get them to a place where they are informed enough to buy from you. A lead nurturing email campaign is especially powerful when you are selling a high-ticket item where a customer needs time.

A powerful tip for a lead nurturing email marketing campaign is to personalise subject lines with the receiver’s name. People are more likely to open an email campaign directly tailored to them and also helps to avoid spam folders. Most email design tools have shortcodes such as %{first_name}% to automatically input the receiver’s name into a mass email campaign. 

Another best practice is to narrow down the focus to one relevant topic per email. You should speak directly to the problem that your lead is trying to solve. Moreover, most people are bombarded with emails and other brands trying to get their attention every single day. Keep your email design simple and succinct and with a clear call to action. 

Your lead nurturing email campaign should also progress in a natural storytelling way. It has been proven time and again that the way you tell a story has an impact on the outcome. While the first follow-up may be educational, the next may feature an opportunity to convert once again. Throughout the campaign, you can progress with further incentive techniques such as a demo or free trial, to limited-time offers. 

It is also worth mentioning the importance of staying consistent with your brand. Your lead nurturing email marketing campaign must align with your image and all things that represent your business. 

Email Newsletters

Email newsletters constitute one of the most widespread and widely used methods of an email marketing strategy. It enables you to share useful information and resources with your customers and clients when they are most attentive.

It is important to continually add value to the inboxes of your subscribers. To do this, you should create content that is engaging and well-designed. Email newsletter design can include how-to’s, and announcements about new services or products. Moreover, consistency is key in email newsletter design. Set a regular date and time so that your audience becomes accustomed to receiving and browsing your newsletter. 

While it may be difficult, you must avoid incessant repetition and pushy sales tactics in your email newsletter design. Of course, the ultimate goal is to generate more sales, however, a newsletter email campaign is a long-term game. Provide relevant and valuable information to your audience and let them come to you when they are ready to buy. Newsletter email marketing services are useful to be the first in line once the potential customer is ready to buy. 

To gauge the success of your newsletter email marketing strategy there are a number of short, medium, and long-term indicators. In the short term, you should gauge interest in your direct email marketing through email open rates and click-through rates. An email marketing agency should report these statistics and work with you to deliver content that your audience values. In the medium term, you and your email marketing agency should analyse audience engagement, growth, and relationship more closely. Lastly, in the long term, the goal is to guide potential customers into actual buyers and grow revenue. 

Trigger Automation Emails

An email sent through trigger automation is exactly what is described in the name. An action that a person takes triggers an automated email response that has been purposefully set up in advance. Here are a few examples of actions taken and trigger automated email design on display: 

• Trigger: Website visitor subscribes to your newsletter. Automation: A welcome email is sent directly after. 
• Trigger: An invoice is 3 days overdue. Automation: A reminder to pay is sent. 
• Trigger: A customer’s birthday. Automation: A birthday discount and well wishes is sent via email. 
• Trigger: An account holder requests a password change. Automation: A ‘reset-password’ email is sent thereafter. 

Automated trigger email marketing is especially effective for ecommerce. This can be anything from order confirmation, abandoned cart notifications, and shipment tracking. Not only will it help you increase your conversions, but it will also help automate your customer service. Shopify email marketing automation allows you to do this to some degree. 

Automation triggers enable a business to customise its audience engagement on a large scale and with little effort. Based on user input, you are able to refine messaging that resonates the most with your audience. From opportunities to increase product reviews, cross-selling, and upselling, there is plenty of upside to an automated email marketing strategy. 

While some trigger automation campaigns are complex to set up, others such as via Shopify email marketing are standard practice. If done right, investing in an automated email marketing campaign will enrich your offering and generate additional revenue. That is why hiring an experienced email marketing agency for one-off or continuous email marketing services should be considered. 

Email marketing is an excellent way to reach out to your customers and build relationships with them. Here are a number of advantages to investing in an email campaign:

1. They are comparitively cheap and easy to set up. You can create your own email campaign or use pre-existing templates. You can also hire an email marketing agency to do this for you.
2. An email campaign can be highly effective. According to a 2021 study by Pathwire, 84.3% of consumers say they check their emails every day. Meaning the odds of your email being seen is very high.
3. Email marketing nurtures leads that can be converted into sales opportunities later on down the line. By building strong relationships with your customers, you’re more likely to convert them into paying customers later on in the process.
4. Engagement is likely to be much higher than through other forms of digital marketing. This means that your audience is more likely to take action, whether it is a purchase, a poll, or other conversion metrics. 

There are also some disadvantages which you may come across when forming your email marketing strategy. 

1. Your open rate may be too low. For many industries, a 30% open rate is seen as a good target and anything under 20% as poor. This percentage is the amount of people from your total list that will open your email. However, if your list is small, the effort you put into email design and delivery may not be worthwhile.
2. It can be very hard to avoid Spam filters even if you are sending solicited emails. Hosting providers have put in place Spam filters to lessen the number of unsolicited emails. However, even if you are adhering to the rules, you can still end up in the spam folder.

What is the main problem with email marketing? 

While an email marketing campaign can provide great results, there are a few hurdles that must be overcome. The two overarching concepts you must consider are the email campaign’s technical setup and audience engagement. Both of these must be addressed while devising an email marketing strategy. 

High spam rates are a technical problem that also links back to historical audience engagement. Certain aspects of email design, phrases, and practices can trigger spam filters and tarnish the effectiveness of your email campaign. That leads to your campaign landing in a recipient’s spam folder rather than inbox and fewer people engaging with it. If your domain is associated with spammy behavior, a future email marketing campaign will also be affected. The person in charge of your email marketing services must know the best practices to follow. 

Getting and retaining subscribers is directly linked to how your audience interacts with your campaigns. Firstly, there must be a way for people to opt into your campaign. For example, Shopify email marketing cues are particularly great at capturing audiences through opt-in features throughout a website. Turning visitors into a subscriber list, one way or another, is key to growing your email marketing audience. Captivating email newsletter design and content is how to retain subscribers and maximise engagement rate. 

Low open and click-through rates are key metrics of audience engagement that must be considered in email marketing strategy. Firstly, you want as many people to open the email as possible. After all, if you’ve invested in email marketing services and email design, you want it to be seen. An open rate of 30% is the minimum you should aim for in an audience list of more than 100. Low click-through rates are an indication that the email fails to persuade recipients to interact further. 

There are plenty of different email design and delivery tools out on the market today. While some try to be an all-in-one platform, other are more specialised. They range from free plans to several hundred dollars a month. The level that you invest in the tools and email marketing services are largely determined by your customer list size. 

Here are some of the best recommendations we can give as an experienced email marketing agency: 

Mailchimp 

Mailchimp is an industry leader when it comes to email newsletter design. It is easy to use for beginners and also free (in a limited capacity). There are plenty of templates to choose from which can make the email design process a breeze.  The paid version offers you extra features such as adding more subscribers to your list and some automation features. 

HubSpot

One of the most popular customer relationship management (CRM) and email marketing software systems is called HubSpot. It offers the convenience of an all-in-one platform that serves as your CRM, direct email marketing hub and website hosting. 

You may construct emails quickly and effortlessly with their drag-and-drop email builder and various pre-made templates.

ActiveCampaign & Klaviyo

ActiveCampaign and Klaviyo have established themselves as the industry standard when it comes to marketing automation software. Although setup requires some technical expertise, hiring an email marketing agency to do so can be highly beneficial to businesses. 

Shopify

Although basic, shopify email marketing is a great solution for companies hosting their website through Shopify. It is easy to use and comes already included with your hosting plan. Thus, you may as well make the most of shopify email marketing to increase sales through promotions and discounts. 

Email marketing is one of the most effective ways to connect with existing customers and leads already in your system. However, like most things, there are some things to consider before you invest in email marketing services.

Email marketing is a great way to communicate with customers and build relationships. It can be used to send out updates about your business, solicit feedback, and generate more sales. However, it should not be used indiscriminately. 

It is important to know when to invest in email design and automation services and when it’s not necessary. Part of your email marketing strategy should be to establish whether it is worth the time and money. If you are investing in email design services but your customer list equals 10 people, it may not be worthwhile. Of course, in some cases that may actually suffice. If the list of people revolves around high-ticket items (high-value), it is not about volume. Once you’ve established that, it’s time to consider these other factors: 

Is it important to stay in touch with customers? Maybe, the buying journey is a long one or customers can benefit from purchasing additional products from you. Hiring an email marketing agency can help communicate your message in the most effective way possible. You can send out regular updates about your business and offer customer discounts or other incentives.

When you need customer feedback: An email marketing campaign allows you to get feedback quickly and easily. You can ask them questions about their experience or what you can do better.

Do you have the ability to upsell? Existing customers are much more likely to buy from you than new customers. Promotional email design and delivery is much cheaper than it is to acquire new customers through other mediums.

Purchasing or creating a list of target customers and sending them a mass email marketing campaign sounds awesome, right? It is also very inexpensive, even after hiring someone to design a one-off email campaign. Well, we hate to be the bearer of bad news but you would be wasting your time and money. 

As an email marketing agency, we’ve sent thousands of emails to hundreds of thousands of people. Years of experience tell us that people despise unsolicited email marketing. While that may have worked in the past, those days are long gone and the reason is fairly straightforward. 

People get tens if not hundreds of emails every day to the point where it is indeed a nuisance. No matter how much time and effort you’ve invested in your email newsletter design, it won’t make a difference. That is because people have received so many SPAM emails over the years that they’ve become numb to it. In their minds, all unsolicited emails are SPAM and they do not deserve any attention. Even if your email campaign is centred around a free Ferrari with no catch, people will ignore it. 

It is often sales managers who approach us regarding our email marketing services. B2B businesses especially are prone to trying the unsolicited email marketing strategy with nothing to show for it. Just think of all the SPAM you receive in your inbox and how often you respond or take action. 

It goes without saying that email marketing should be part of your overall sales strategy. However, you must grow your email list organically with prospects who have opted into your newsletter or email advertising. That is when email design and email marketing services will make a positive impact on your business.

It is safe to say that anyone selling a product or service will benefit from email marketing services. 

eCommerce and retail are industries that can maximise their return customer rate through engaging email newsletter design and execution. If you’re doing it in-house or through an email marketing agency, we highly advise you to devise a plan. Shopify email marketing is particularly powerful and easy to implement. 

Real estate agents are also smart to leverage the power of email marketing. Their pool of house hunters only grows with every open home they organise and capturing basic contact details is key. Thereafter, an email marketing agency can use its skills and experience in email design to create an impactful campaign. You can use an email campaign to inform in-market buyers of new listings and get houses sold faster. 

The hospitality and travel industries leverage the power of an email marketing campaign to offer destination suggestions and loyalty programs. Ultimately, it is all about fostering brand loyalty and getting repeat business at a lower cost than acquiring new customers. Email newsletter design plays an important role, yet again, in user engagement and the success of the retargeting campaign. 

An email marketing agency working in the automotive industry will also tell you about the high impact of an email campaign on the bottom line. From a car dealership notifying their pool of visitors about new listings to a mechanic sending service reminders, it’s beneficial. 

Recruitment agencies work in an ever-changing employment environment and do their best work by actively engaging with the talent pool. Email design spotlighting new opportunities and re-engaging previous job seekers leads to increased talent response rates and successful placements.