SEO Agency – SEO Services

An SEO agency provides local search engine optimisation services to companies wanting their website on the first page of Google. As a result, this helps them reach their target audience by improving online visibility.

IM Creative’s Google SEO services entail adjusting your website design, content, link building, and overall structure. Our local SEO services come with guarantees to get you on the first page of Google and remain there. 75% of searchers never click past the first-page results. Therefore, if Google SEO optimisation isn’t part of your marketing budget, you’re missing out on the majority of ready-to-go buyers.

The best SEO company must provide you with a list of keywords to target from the get-go. Keyword selection must have two components in mind. Organic search volume per month for each keyword and search intent. Obviously, keywords with zero organic search volume won’t bring any new visitors to your website. Moreover, unrelated keywords will bring visitors unlikely of becoming customers any time soon. Thus, hiring the most affordable SEO agency can often lead to poor results when attention to detail is lacking. 

Up-to-date content is also one of the most important parts of delivering the highest quality local SEO services. Above all, the content must be original, relevant, and well-structured. Writing professional SEO content takes time and naturally, a top SEO expert is in high demand. IM Creative thrives on providing small business SEO services to level the playing field against large multinationals with deep pockets. 

Internal & external link building validates your website as an authority figure in your industry. A professional SEO agency must take the time to build link referrals that directly impact things like your domain authority.

Other technical aspects like off-page SEO analysis, configuration, security, and reporting, all play a role in professional SEO services.

An SEO agency can charge anywhere between $1,000 to $10,000 per month depending on the scope. Most IM Creative clients pay between $1750 to $3750 for our Google SEO packages per month. SEO pricing differs between small business SEO and enterprise. It is less about the size of the business and more about the depth of the campaign. 

IM Creative offers affordable SEO packages starting from 30 keywords, 50 keywords, and 80+ keywords. In general, more keywords equals a larger commitment of time and organic SEO experts on our end. As a result, more keywords generally drive additional traffic to your website which often correlates with an increase in sales. In most cases, we recommend starting with our 30 keyword small business SEO packages. More often than not, our clients choose to upgrade their package once they reap the rewards of their existing campaign. 

There are also other factors such as industry competitiveness that play a role in affordable SEO pricing. Industries like financial services, insurance, and other high ticket items are known to be highly competitive. In turn, a local SEO company will charge more due to the additional resources needed to deliver results. 

Choosing the right provider must be a decision made on more than SEO pricing alone. You must remember that investing in Google SEO services is a long-term project. However, if implemented correctly, it can generate additional revenue at a very low cost per acquisition. You can expect to generate a positive ROI on your investment between 6 months and 1 year. Therefore, choosing a local SEO company that sets reasonable expectations and a timeframe on deliverable KPIs is much more important.

Irrespective of SEO pricing, the best SEO company will establish clear targets from the get-go.

Our local SEO services will always be tailored towards conversions. We select keywords based primarily on visitor intent. Naturally, you want people that are “ready to buy” to visit your website and enquire about your products or services. Our clients trust and enjoy working with us because we treat their business as if it was our own. Boosting your SEO ranking via a comprehensive strategy to have you on the first page of Google.

Whether it’s Shopify SEO marketing, WordPress SEO for lead generation or another platform, ranking for the right keywords is fundamental. We offer a broad range of local SEO services suited to all types of industries in New Zealand. Regardless of whether it is eCommerce SEO, a law firm, or a dentist, they all benefit from professional SEO services.

An SEO optimisation campaign usually takes a minimum of 6 months to a year to start delivering an ROI. Unlike many of our competitors, we are adamant to keep you as a client through hard work and results. Therefore, we offer no long-term contracts. Our SEO expert team stresses that rankings do not happen overnight. Our Google SEO packages run on a month-to-month agreement, meaning we must earn your business at every step!

From the first interaction with our team, our objective will always be to get the best return on your investment. With that in mind, our local search engine optimisation services might not always be the best strategy for your business. Organic Google ranking may not offer the best ROI in the short to medium term for new businesses. That also applies to small business SEO packages in highly competitive industries. Alternatively, IM Creative recommends starting with Google Ads management where the potential for quicker returns on investment is much greater.

A local SEO company can help to rank your website on the first page of Google for any given keyword. People searching for any specific service or product oftentimes want to learn more about it or are ready to buy. As previously mentioned, according to Hubspot research, less than 75% continue to search past the first page. Therefore, a Google search engine optimisation company can help get you in front of “ready to buy” customers, increasing sales.

As reported by SEOTribunal.com, Google handles around 5.6 billion searches per day! Consequently, there are thousands or millions of people searching for services or products you can provide. Therefore, investing in local SEO services might be the best business move you ever make. After all, our organic SEO marketing plan targets the users most likely to convert into active customers. A website that is built to convert will also be key to success. Find out more about our web design services.

IM Creative’s affordable SEO solutions involve off and on page SEO optimisation. This includes keyword research, copywriting, and link building in order for your target audience to find you online. Our team has refined these steps through years of experience. Having achieved consistent results for all of our existing clients, we’re confident in the local SEO services we offer.

Our SEO expert team will track campaign results through ongoing on page SEO analysis. Above all, ensure that your business’ campaign is performing at its best. Our services will always focus on achieving your goals and generating additional revenue. As a full-service digital marketing agency, SEO marketing is one of many channels at our disposal. Get in touch now if you want to know more about how you can grow your business online too.

SEO optimisation is one of the most effective marketing strategies to invest in. There are a variety of strategies and tactics you can take advantage of to increase your SEO ranking. Alternatively, you can hire a local SEO company to do them for you. 

On Page SEO 

This is primarily explained as the process of optimising the content of your website. An SEO agency will often compile a list of recommended keywords to base the on-page strategy on. Your website content is then revolved around the topics related to your keywords. This often includes changes to your metadata, photos, headers, images, body content, and more. Moreover, internal link building is a way to direct Google ranking of specific keywords to set web pages. 

Importantly, the goal of on page SEO services is to optimise for both search engines and website users. Of course, you want your SEO consultant to focus on topics and content that will rank high on Google. However, if that content isn’t appealing to your audience, rankings will quickly fall back down into the abyss. Users expect answers to be precise and easy to find. Furthermore, a website that is easy to navigate and without any misleading content. These are all things that a professional SEO consultant must consider and implement in their on page SEO ranking strategy. 

On page SEO online marketing is important because Google pays close attention to on-page signals when ranking pages. Keywords and other factors on the web page are analysed to determine whether the page matches a user’s search intent. Ultimately, if the page is relevant and useful to the user’s query, Google will rank it higher. The best search engine optimisation company will always look at top-ranking websites and analyse why they’re ranked high. They will then implement features that work and try to outperform rival websites in providing exactly what users want. The best SEO solutions involve creating valuable content that matches user intent. 

Off-Page SEO 

These are changes that will have an impact on your SEO ranking that don’t happen on your website. Primarily, it involves external link building by getting reputable websites to link back to your site. Platforms like HARO are a great way to connect with journalists from reputable outlets seeking expertise in your field. The best search engine optimisation company will also track your competitors to understand their Google ranking strategy and beat them. Finding where your competitors are getting backlinks from and doing the same is one strategy an SEO specialist can try. 

Other off-page professional SEO services involve boosting your Google ranking through social media and PR channels. Guest posting on other websites as an authority on a particular topic is another way to generate referral traffic. Your organic SEO provider will write content on your behalf and share it on suitable websites in exchange for a backlink. Moreover, getting more Google reviews is also a highly valuable tactic to boost your Google ranking. Ultimately, the goal of off-page SEO optimisation is to increase your website’s trustworthiness and authority.

With off-page organic search tactics, you have much more limited control over implementation. After all, you have to rely on other websites and people to promote and link back to your site. This is generally more expensive than hiring your local SEO consultant as it could mean hiring a PR firm too.

Nonetheless, off-page Google search engine optimisation services play a key role in your site’s ability to rank. Although link-building is the best thing a Google SEO specialist can do, quality matters much more than quantity. You want links from high-authority sites, a valuable measure that helps you rank higher. 

Technical SEO

This refers to actions taken to enhance user experience and make your website easier to crawl for search engines. Knowledge of web design and development is required in order to perform specific tasks that improve your SEO ranking. Improving website speed, mobile responsiveness, and site structure are key parts of technical SEO optimisation. 

Technical SEO analysis and adjustments can be a very effective way to organic rankings. This is when you can find ways to cut out any unnecessary code and improve site speed. Technical SEO may also reveal weaknesses in your security system and potential SEO hacks. Bad actors can infiltrate your website and create spam pages that redirect elsewhere for their gain. This is particularly prevalent in WordPress SEO internet marketing where sites are vulnerable without proper security measures. 

Canonical URLs are another solution in the marketing SEO services toolbox to improve organic search. They are perfect for pages with similar content on them and with a few minor differences. A perfect example is often seen with ecommerce SEO marketing with a product in a variety of colours. Depending on your URL structure, you may have each colour variation set as a unique product link. Your SEO consultant can use a canonical tag to let Google know which version is the main one to rank. This is particularly popular in Shopify SEO packages. 

Other measures you can take to improve your technical SEO marketing are:

• Create XML sitemaps
• Remove duplicate content
• Establish 301 redirects
• Create 404 pages
• Proper URL structure

Through Google Search Console, you can see if Google is having trouble crawling and indexing any of your pages. It also comes with suggestions that a technical SEO consultant can take to fix any issues. 

Local SEO services 

This is when your SEO specialist will focus on rankings in a specific area. It involves working directly on your Google Business Profile as well as targeting local keywords. Ultimately, a local SEO company is there to help you maximise your presence within the local community.

This is particularly suitable for small business SEO ranking and generally is offered in affordable SEO pricing packages. As the name suggests, local SEO services are all about creating locally relevant content and targeting locally specific keywords. 

A perfect example of a business that can benefit from working with a local SEO company is an Auckland plumber. Through local search engine optimisation for keywords like ‘Plumbers in Auckland’ and ‘Auckland plumber’, this business will generate more jobs. The same can be said for lawyers, restaurants, or any other local business looking to reach highly motivated local customers. 

In addition to the aforementioned ranking factors, local search is also reliant on three main factors. A local SEO company must take into consideration that distance, relevance, and prominence will play a key role in rankings. 

• Distance is how far Google thinks the user searching is away from your business. 
• Relevance is related to how closely your Google Business Profile content matches the user’s search query. 
• Prominence is about the business’s existing popularity and feedback. 

Local SEO services are heavily focused on optimising your Google Business Profile to bring to light those three factors. IM Creative is an SEO agency with a proven track record as a local SEO provider across Australia and NZ. Talk to us today about getting the most out of your local customer base and outranking your competition. 

There are many tools an SEO consultant can use to identify opportunities and track your Google ranking. Here are some of the best tools we use to offer result-driven small business SEO solutions. This list involves a mix of paid and free tools that an experienced SEO specialist would use. 

Google Search Console is free to use by anyone to track their website search performance. An SEO agency will use Search Console to identify any technical issues and submit content updates for crawling. This ensures that Google has the most up-to-date view of your site which is key for SEO marketing.

Ahrefs is only second to Google when ranking the largest website crawlers. It is one of the most used tools in the SEO online marketing industry. It is an all-in-one platform allowing you to explore keyword ideas and their ranking difficulty, website audits, and track rankings. Monthly subscriptions start from $99USD for this leading SEO analysis tool. 

Uber Suggest is a great and relatively inexpensive tool to track competitor domain strength, keyword suggestions, and content ideas. This tool makes competitor research and their SEO analysis extremely time-efficient. Allowing you insights into winning strategies that are working for others in your industry and how you can adopt them.

Google Trends is a very underrated free tool any SEO expert or novice can use to identify industry trends. It is a great way to track rising queries and interest over time on any particular topic. As an SEO agency focused on long-term results, we use Trends to identify opportunities for growth and changing user interests. 

Luckily, you won’t need to invest in these tools when you hire IM Creative as your local SEO company. We will use a combination of these as part of our marketing SEO services.

Every digital marketer has this question in mind when it comes to generating clicks and wants to appear higher in Google’s rankings. Both, SEO marketing and pay-per-click Ads are valuable and play an important role in your website rankings. 

SEO internet marketing, known as search engine optimisation, reaches people organically using keyword integration and internal linking. Based on your optimisation efforts, marketing SEO services will help make your website appear higher on the Google page. An SEO consultant aims to answer the needs of customers in order to rank on the first page of Google. However, based on multiple ranking factors, this takes significant time to achieve. The timeframe is typically between 6-12 months to start seeing the effects of SEO help achieve page 1 rankings. 

On the other hand, Google Ads is pay-per-click and makes your website appear above organic search results. You are literally bidding for every click that is generated through the Ads and competing against other companies.

If managed properly, an SEO agency and Google Ads management can work perfectly together to form a well-rounded search strategy. SEO services enhance your business’s online presence in the long term, even if optimisation takes a while to have an impact. On the other hand, Google Ads allows you to reach customers almost instantly and is highly customisable on the fly.

There are two types of people searching for answers on Google. First are the people that click on the first 2-3 results that pop up. These results are generally companies bidding on Ads, especially if the keyword shows commercial intent. Secondly, there’s people who make an effort to skip past Ads and browse through the organic listings. This is how an SEO consultant can help you rank on the first page and reach a broader audience.

Investing in a top SEO agency is extremely important. Google uses an algorithm that determines which websites deserve to be on top of the search listings. This algorithm changes over time but the main goal is the same. Google wants websites with useful, valuable, and easily digestible information. After all, it is all about providing the best answer for the end user. This is people like you and me browsing for information, products, or services. Hiring an SEO agency will help increase your chances of matching both Google’s and people’s expectations.

Main reasons why you should invest in an SEO provider:

• Exposure – Without SEO, it will be hard for your customers to find your products or services as another result will appear higher in the ranking.
  
• Organic reach -You won’t have to pay for each click, unlike PPC advertising. You’re most likely paying a monthly flat fee to hire an SEO provider.
  
• Customer engagement – By optimising your content and website, customers will find it beneficial and increase the likelihood they come back.

Hiring an SEO consultant is a way to combat the rising costs of pay-per-click advertising. As pay-per-click becomes more accessible, advertising becomes more expensive with more companies entering the bidding war. On the other hand, an SEO company will generally give you a flat monthly price that isn’t likely to change. Thus, long term, investing in an SEO consultant is generally a stable and profitable decision.

An SEO consultant will also focus on improving user experience. A badly built website will have a negative impact on search performance and vice-versa. Perhaps the best benefit of SEO is that it can help you have long-term success.

Investing in SEO should be considered a beautiful challenge as it pushes you to be the authority figure in your industry.