Having tried a Google Ads campaign, this family-run business was struggling to generate any significant sales online. Thousands of dollars spent with a fraction of the return. When Lili’s Honey approached us, we knew the stakes were high. They could not afford to run at a loss any longer and within 3 months, they were experiencing record sales.
Firstly, we sat down with Lili’s Honey to discuss their objectives. Although Google Ads are generally a great idea for new businesses to get in front of customers, we quickly saw that the numbers were simply not adding up. Based on their existing campaign and our projections, the cost-per-click was too high for their business goals. We had to significantly lower their Cost-Per-Acquisition as well as generate organic traffic via our SEO Services. Within 3 months, an overarching and multi-faceted SEO strategy alongside our Google Ads Management produced results well beyond their expectations.