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How often should you revamp your website?
A website is never really “done.” You should always look for ways to keep it up to date and truly harness its benefits for your business. But how often should you actually revamp your website?
There are many reasons why you might want to redesign your website, and we’ll talk about the most common ones. Great website design can improve your conversion rate, and build trust with your audience. It can also make it easier for you to manage content and keep your site updated.
If you are not happy with the way your website looks or functions, then it’s time to consider a redesign. With a little planning and effort, you can create a much better experience for your visitors.
It depends on several factors, from your industry to your objectives. This article will explore key factors when deciding how often to revamp your website.
Why Website Updates Are Important
It is important to keep your website updated for several reasons. Regular healthchecks ensure that it is accessible and usable by visitors. If it isn’t compatible with web browsers, people may not be able to view it correctly or at all.
Additionally, an updated website reflects a commitment to keeping your business relevant and keeping your customers engaged. People are more likely to trust and do business with a company that invests in its online presence.
Furthermore, regular updates can help you improve your search engine ranking. You can either hire an SEO agency to do this on your behalf or you can do it yourself. This makes it more likely that people find your website when looking for information or products related to your offer.
How Often Should You Update Content
If you want your website to stay relevant and engaging, you need to regularly update your content. But how often should you updated your content?
There is no one-size-fits-all answer to this question. The frequency of updates will depend on many factors, including the type of website, the industry, and the audience. However, as a general rule of thumb, most should be updated once a month. Once again, hiring someone to engage in SEO services on your website will go a long way to long-term success.
If your website is static and hasn’t changed much in over a year, you may as well not have one. That’s because an out-of-date site can leave a worse impression on potential customers than not having one at all.
If you can’t afford to hire an SEO company, take the time yourself to add new content at least quarterly. You don’t want to bombard your visitors with constant changes, like the homepage completely changing every month. But, you should keep your blog up to date with new topics and engaging content. Ultimately, it’s up to you to strike the right balance for your website.
7 Important Reasons To Redesign Your Website
A website is often the first interaction potential customers have with your business. So it’s important to ensure that the first impression is good.
Unfortunately, too many businesses treat their website as a static brochure instead of a living, breathing tool that should constantly evolve to meet their customers’ needs.
If you are stuck in this thinking, it might be time for a website redesign. Here are eight reasons why you should consider revamping your website:
1. One chance at a first impression.
Your website is the first thing potential customers and clients see when searching for you or your products online. If your website is broken, hard to navigate, or inaccurately reflect your brand, it will turn people away. Good website design is essential to any business in the modern world.
A revamp can fix all of these problems and make your site look more professional, modern, and polished. It can improve user experience by making navigation easier and providing relevant and targeted content. And it can ensure that your site accurately reflects your brand voice and values.
2. Your website is a reflection of your brand.
Your website is one of the essential marketing tools for your business. It is a reflection of your brand, and it should be crafted with your target market in mind. Showcase your brand professionally and stand out to be memorable.
3. Slow loading speed.
If your site takes more than 5 seconds to load then there is typically something to be fixed. Whether it is large files weighing it down or a messy structure, a good web development company can help.
4. Your website is not optimised for SEO marketing.
An SEO agency can help you reach more customers by driving traffic to your website. From web structure to content, and everything in-between, everything must be optimised in order to rank and attract new visitors.
5. Stay ahead of the competition.
Suppose a potential customer looks at your website and a competitor for a product or service. Say that you have content dating less than a year old versus your competitor with content from 2016. Who do you think the customer is most likely to contact?
6. Your website is outdated and not mobile-friendly
If your website isn’t mobile-friendly, it is time to redesign. Over half of all web traffic now comes from mobile devices, so your website must be optimised for them. A redesign can ensure your site looks great and works well on all devices, from smartphones to tablets to computers.
7. You do not have a clear call-to-action & offering.
Your website visitors need to know what you want them to do next, otherwise, they will leave without taking action. A clear call to action tells visitors what you want them to do and makes it easy for them to take that action. It’s a critical part of any effective website, yet many fail to include one. Any decent Google Ads management agency will reiterate the importance of this and its impact on your conversion rate.
Improve Your Conversion Rate
If you are investing with a digital marketing agency or spending any money advertising online, conversion optimisation is key. Normally, your website is the place that you will drive traffic to through advertising. If it doesn’t look good, takes too much time loading, or lacks quality content, your investment is wasted.
This is especially true if you are investing in ads through a social media marketing agency. Users on social media are minding their own business and aren’t thinking about you or your products. Therefore, everything has to be in top shape in order to convince them to buy from you. That means that your landing page not only has to showcase your offering, but also convince them why they need your product in the first place. People’s patience is very thin, and if your website lacks in any aspect, you’ve lost their attention. Therefore, you’ll be throwing money down the drain investing in social media marketing services without having your website in order.
The same goes for Google advertising. Although people are actively searching for products or services you provide, there are multiple companies competing for that work. With multiple options at the customer’s disposal, they have the power to choose with little to no effort. More often than not, a clear, concise, and attractive website will help sway decisions in your favour. Google Ad services can be costly in many industries, and thus you must ensure every dollar is being spent wisely.
How To Ensure Your Website Is Up-To-Date
It’s important to keep your website up-to-date with the latest trends, technology, and security standards. Here are a few simple things to keep in mind:
- Technology – Make sure your website is built with the latest web technologies. It will ensure that your site loads quickly and is compatible with all modern browsers.
- Security – Regularly update your security measures to protect against hackers and other online threats. Updating all plugins and systems will limit exposure to hacking attacks.
- Content – Keep your content fresh and relevant. Add new pages and blog posts regularly, and update existing pages as needed.
- Design – Give your website a fresh look every few years to keep things sharp and modern.
By following these simple tips, you can ensure that your website is always up-to-date and running smoothly.
Conclusion
There is no set answer for how often you should revamp your website. It depends on your business’ nature, and how important it is to your overall marketing strategy.
That said, it’s generally a good idea to update your website every few months if not every month. Naturally, we’re talking about content updates rather than a complete overhaul. Every few years, you will find the need to invest in a bigger refresh in order to keep up. Aligning yourself with a good web design company, should make it a seamless process with little friction.
