Powerful website launch that lead to a 181% increase in online revenue in only 3 months

Naps NZ is an online retailer of ergonomic memory foam pillows which has grown exponentially in the last year. A customer-centric web design approach lead to internal record-breaking figures and automated supply chain support. 

%
Increase In Revenue
Conversion Rate
%
Conversion Rate
Email Opt-Ins
%
Increase In Email Opt-Ins
%
Increase In Visitors

The Challenge

A simple idea to bring a high-quality memory foam pillow into the NZ market lead to the foundation of Naps NZ. Time was of the essence and we had 1 month to bring the concept to life. 

 

Creating a brand and digital campaign from scratch with a low-cost budget was the only option. It was a make-or-break scenario to bring this brand new retailer into a competitive market and make a success of it.

 

Could we manage to turn this brand new business with zero exposure into a reputable online retailer?

The IM Solution

Web Design & Integrated Marketing

We designed and built the Naps NZ website on one of the most renowned e-commerce platforms, Shopify. Targeted traffic was generated through a combination of Google Ads and SEO to deliver rapid growth beyond expectations.

Working with IM Creative enabled our business to grow significantly from infancy to an established player within a matter of months.
Naps NZ

It is a truly amazing feeling to see business owners switch from sceptical to our biggest supporters within 90 days or so.

 

Enough of them though, let’s talk about you…

On this call, we’ll show you what it will take to unlock additional profit and scale your traffic to generate more sales.

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