A simple idea to bring a high-quality memory foam pillow into the NZ market lead to the foundation of Naps NZ. Time was of the essence and we had 1 month to bring the concept to life.
Creating a brand and digital campaign from scratch with a low-cost budget was the only option. It was a make-or-break scenario to bring this brand new retailer into a competitive market and make a success of it.
Could we manage to turn this brand new business with zero exposure into a reputable online retailer?