Powerful website launch that lead to a 181% increase in online revenue in only 3 months

Naps NZ is an online retailer of ergonomic memory foam pillows which has grown exponentially in the last year. A customer-centric web design approach lead to internal record-breaking figures and automated supply chain support.

Increase In Revenue

Conversion Rate

Increase In Email Opt-Ins

Increase In Visitors

The Challenge

A simple idea to bring a high-quality memory foam pillow into the NZ market lead to the foundation of Naps NZ. Time was of the essence and we had 1 month to bring the concept to life.

Creating a brand and digital campaign from scratch with a low-cost budget was the only option. It was a make-or-break scenario to bring this brand new retailer into a competitive market and make a success of it.

Could we manage to turn this brand new business with zero exposure into a reputable online retailer?

The IM Solution

Web Design & Integrated Marketing

We designed and built the Naps NZ website on one of the most renowned e-commerce platforms, Shopify. Targeted traffic was generated through a combination of Google Ads and SEO to deliver rapid growth beyond expectations.